MARTIN CAUSSE

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LINKEE - Les Petits Paquets


Many students have become used to rationing basic food products to save money, without realizing this habit reflects a situation of food insecurity. To highlight this reality, Linkee created “Les Petits Paquets”, a range of everyday grocery products sold in absurdly small portions and placed directly on supermarket shelves. Each pack reminds shoppers that these quantities should never count as a meal, and that if they feel normal, it might be time to ask for help. 2026
ACTIVATION



CREDITS
Copywriter : Nastasia Bakis
Art Director : Martin Causse
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